Inside This Book...
Never Waste a Crisis...
he Coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success.
At best it was a seismic calamity the likes of which we’d never experienced before. At worst it was an existential catastrophe that questioned the continued viability of many small businesses.
Yet it is often in these moments of crisis that ascendancy takes seed. In crises like these, opportunity sprouts. In challenging times, cream rises to the top.
Such outcomes are not accidental and don’t just happen by chance—they are the purposeful products of discipline, diligence and ingenuity.
In this book, we explore hundreds of immediately-implementable strategies to revive your business in the wake of COVID-19, covering topics that span marketing and sales, product, growth, operations, team, and accounting and finance.
If you’re a business owner searching for answers, the task of re-building can appear daunting and disheartening. Don’t let the enormity of the challenge suppress your potential. With a modicum of patience and a wealth of good guidance; you and your business can return to better days of sustainable growth, profitability and prosperity.
Coming Back from COVID contains six chapters. Each chapter comprises five initiatives, each of which is broken down into ten practical tips for bringing each initiative to life…
Marketing and Sales
Understand Your New Customers With Buyer Personas
Target Customers With Inbound Marketing Tactics
Expedite Results With Pay Per Click Advertising
Reacquaint Yourself With Your Sales Pipeline Develop
Repeatable Results With Sales Playbooks
Optimize Your Product Mix
Maximize Profits With a Product Pricing Strategy
Re-Build Your Brand
Improve Your Offering With Better Customer Feedback
Cost-Effectively Differentiate Yourself on Quality
Go Deeper and Broader in New and Current Markets
Win New Customers Through Referrals
Increase Share of Wallet Through Cross-Selling and Upselling
Optimize Your Website to Win, Grow and Retain Customers
Growth Through Partnerships and Strategic Alliances
Update Your Business Plan to Reflect New Realities
Improve Your Processes to Achieve Efficiency Gains
Revise Your Organizational Structure for Smooth Operations
Make Meetings Matter
Improve Internal Communications to Recognize New Realities
Improve Results Through Better Performance Management
Drive Employee Engagement With Reward and Recognition
Become a Business Your Team Enjoys Working For
Maximize Productivity With Flexible Work Arrangements
Motivate Through Non-Financial Incentives and Benefits
Accounting and Finance
Prepare for the Future With Budgeting and Forecasting Tools
Stay on Track With Key Performance Indicators
Build Sustainability by Managing Your Cash Flow
Understand Debt Finance Options to Carry You Through
Government Assistance Measures to Help You Out
Frequently Asked Questions
Who is it for? How will it Help? What will you learn? All your questions answered...
Who is this book for?
This book is for small business owners and operators across all industries.
Is it B2C or B2B-focused?
The book covers a range of initiatives that will be relevant for both B2C and B2B businesses
Is the book relevant for service providers?
Yes. The book is relevant for businesses that provide both goods and services.
What will I learn?
The book covers hundreds of tips for recovering from the business impacts of the Coronavirus. These include initiatives for your sales and marketing, product, growth, operations, team as well as accounting and finance functions.
Where can I purchase the book?
The book may be purchased by clicking here
Take a Look Inside
Interested in what you'll learn? Have a sneak peak for yourself...
What are other small business owners saying?
Director @ Local Web
I was very impressed by the amount of great ideas jammed into one single book.
Owner @ Four Ate Five
COVID pulled the rug out from under my feet. This book came about at just the right time.
Managing Director @ Junior Engineers
Thanks to the tips contained within this book, I've already noticed a turnaround in my business after only a few short months.
Managing Director @ Rose Bay Travel
This was the refresher on managing a business through a crisis that I absolutely needed to read.